Info
Who we are
REM® was founded in Milan, on one of the most prestigious streets in the world: Via Monte Napoleone. A symbol of fashion and shopping, it's where our team first came up with the idea of founding a startup to create innovative, technologically advanced jewelry with an iconic style.
The story
In 2018 , with the foundation of REM Montenapoleone , one of the most unique projects in the gold and jewellery world got underway: bracelets, charms and necklaces which, thanks to an internationally patented system, are the first multimedia jewels in modern history .
The proprietary REM® technology was developed over two years of research and testing involving leading international players, bridging the gap between the artisanal world —one of the hallmarks of Made in Italy— and the digital and hi-tech worlds . Thanks to the power of technology, the REM® project has revolutionized the very concept of jewelry.
2020
Confcommercio
Our company is a member of Confcommercio and the Lombardy Goldsmiths' Association . REM® technology was developed during a Confindustria Digital Innovation Hub project for innovative entrepreneurship and, since 2020, thanks to the support of the European Union and the Ministry of Economic Development, has been patented worldwide.
2021
Fairs
In September 2021, we presented our innovation at the prestigious VicenzaOro trade fair in the Startup & Carats area, in collaboration with ICE – the Italian Agency for the internationalization and promotion of Made in Italy excellence abroad – and together with Italian Exhibition Group, to support the development of the gold and jewelry industry and boost new creative products.
Late 2021
Publications
At the end of 2021, the Chamber of Commerce of Milan, Monza, Brianza and Lodi published an article on our case history , which described the process by which we transformed a project born from an abstract idea into a successful product: the first technological jewels in modern history, now also present on the foreign market.
The union for a single vision
In collaboration with STELLA MILANO
REM jewelry is created in partnership with Stella Milano, a leading goldsmith company with over 70 years of history. This artistic partnership has allowed us to combine craftsmanship and innovation , offering jewelry with a contemporary style and the highest quality .
Ethics and sustainability
We are a Benefit Corporation pursuant to Article 1, paragraphs 376-384, of Law 208/2015. Benefit corporations are an expression of an advanced market operating paradigm: integrating profit objectives with the goal of generating a positive impact on the community and the biosphere. Benefit corporations do not enjoy financial or tax incentives, despite representing added value for society. This demonstrates that our sole purpose is to pursue positive impacts on people, communities, the local area, and the environment.
Innovation
Thanks to the patented REM technology, the emotional impact of the jewels has been maximized, precious objects whose added value is due to the most beautiful memories associated with them.
Environment
We care about the well-being of the planet and respect for human rights. That's why we've chosen to use only synthetic stones for our jewelry.
Identity
We imagined and created a jewel that could crystallize photos, videos, and dedications: unforgettable moments and memories to carry with you always.
Transparency
Security and respect for privacy are fundamental values for us. All our relationships, both internal and external, are based on principles of honesty and ethics.
Pride Made in Italy
In 2020, UniCredit chose us as one of the seven most innovative startups in Made in Italy as part of the UniCredit Start Lab initiative, reserved for young entrepreneurs. Unioncamere Lombardia also recognized REM's value and potential among more than 400 projects, offering significant support for the growth and development of our innovative ideas to revolutionize the jewelry industry. Our team includes alumni of the prestigious Gemological Institute of America , the most renowned mineralogy research institute in the US.
Partners
Canella Camaiora is one of Italy's leading law firms specializing in intellectual property. Founded on honesty, accessibility, and talent, the firm has expanded its excellence to other areas of law, including business, employment, and family law. It stands out for its focus on talent and intuition, as well as expertise, and the team's approach aims to make legal language understandable, enabling informed decisions.
Mugo is a company committed to fighting the climate crisis, offering solutions to reduce the environmental impact of organizations and individuals. Using advanced technology and scientific data, Mugo measures and raises awareness of everyday choices, making it easy to purchase carbon credits. Its mission is to make sustainability accessible and rigorous, leading the way towards a carbon-neutral future.
Our jewels
All REM® Montenapoleone products are strictly Made in Italy. Each piece is conceived, designed, modeled, and crafted entirely in Italy, thanks to a partnership with the goldsmith Stella Milano. This artistic partnership has allowed us to combine craftsmanship and innovation, creating contemporary jewelry of the highest quality. The collection includes bracelets, charms, and necklaces in gold or silver, for him and her, embellished with ornamental stones. Our proprietary technology allows you to view the multimedia content stored within each piece of jewelry on your smartphone.